Economics of Mass Media Health Campaigns with Health-Related Product Distribution
نویسندگان
چکیده
منابع مشابه
Economics of mass media health campaigns with health-related product distribution: a community guide systematic review.
CONTEXT The objective of this systematic review was to determine the costs, benefits, and overall economic value of communication campaigns that included mass media and distribution of specified health-related products at reduced price or free of charge. EVIDENCE ACQUISITION Economic evaluation studies from a literature search from January 1980 to December 2009 were screened and abstracted fo...
متن کاملMass media health communication campaigns combined with health-related product distribution: a community guide systematic review.
CONTEXT Health communication campaigns including mass media and health-related product distribution have been used to reduce mortality and morbidity through behavior change. The intervention is defined as having two core components reflecting two social marketing principles: (1) promoting behavior change through multiple communication channels, one being mass media, and (2) distributing a free ...
متن کاملUse of mass media campaigns to change health behaviour.
Mass media campaigns are widely used to expose high proportions of large populations to messages through routine uses of existing media, such as television, radio, and newspapers. Exposure to such messages is, therefore, generally passive. Such campaigns are frequently competing with factors, such as pervasive product marketing, powerful social norms, and behaviours driven by addiction or habit...
متن کاملMass media antismoking campaigns: a powerful tool for health promotion.
Cigarette advertising and promotion have been shown to influence smoking in young persons, but the powerful effect of the mass media on behavior can also be used to promote health. Several states have earmarked a portion of their cigarette excise tax revenues to fund mass media antismoking campaigns, which have been effective in reducing cigarette consumption and in helping persons quit smoking...
متن کاملPublic Reactions to Obesity-Related Health Campaigns
Main outcome measures: Participants provided evaluations of each of the campaigns regarding the extent to which campaigns were rated to be stigmatizing of obese people, motivating for improving lifestyle behaviors, and promoting of self-efficacy for healthy behavior change. Participants additionally evaluated the appropriateness of the visual content depicted in each campaign. Analysis was comp...
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ژورنال
عنوان ژورنال: American Journal of Preventive Medicine
سال: 2014
ISSN: 0749-3797
DOI: 10.1016/j.amepre.2014.05.031